THE TEAM MAKING
THE IMPOSSIBLE DELICIOUSLY
POSSIBLE

Mark is a seasoned commercial leader who cut his teeth at PepsiCo and Marks & Spencer, before bringing his FMCG and retail expertise to high-growth food and beverage scale-ups like Pukka Herbs and Quest Nutrition. Over his career, he’s steered teams through commercial transformations, transformations and ambitious growth agendas across the UK and international markets.

Passionate about helping challenger brands thrive, Mark is driven by the belief that food can be both big business and a force for positive change.

Ahrum is a former financier and management consultant who worked in the US, Europe and Asia to bring IPOs to life and a fermentation enthusiast raised in a household where the larder was stocked with traditional, home-fermented Korean foods. 

After her MBA at INSEAD, Ahrum advised innovative healthcare and tech companies, but her growing ambition to address food waste and sustainability led her to starting her own foodtech startup.

Ahrum’s been named as one of CODE Hospitality’s Women of the Year 2023 in the ‘Disruptors’ category, a V-Label “Food Hero” which recognises the individuals transforming outdated food systems, and as one of GreenBiz’s 12 women cultivating sustainable food systems.

Meet Ollie, our ops maestro with a golden touch for all things food! With previous roles at Love Cocoa and H!P Chocolate, Ollie’s no stranger to the delicious world of chocolate production. And, as a former Director at Galeta Bakery and Joe Blakes Coffee, Ollie’s versatility is responsible for whipping up success in different food sectors.

At Win-Win, Ollie’s on a mission to sprinkle his magic on our cocoa-free chocolate! With a strategic mindset and a hands-on approach, Ollie’s laser-focused on optimising our processes and ensuring our choc is top-notch quality while he supercharges our scale-up. 

When not running marathons, you’ll find Ollie in one of East London’s unashamedly cool pubs, enjoying a few pints of Guinness and the odd Scotch egg.

Bashu brings a wealth of different experience to her role. Think a Bachelor’s in Chemical Engineering, a Master’s in Brewing and Distilling and, not to mention, her excel spreadsheet mastery!

Outside of the office, Bashu loves taking her four-year-old whippet ‘Boon’ on long walks where she’s prone to the odd forage, especially if mushrooms are in season! As a fermentation fanatic, Bashu’s a real advocate of craft beers and sipping cold ones on hot summer evenings at independent bottle shops.

We love having Bashu on the team because she brings calm, focused, positive energy and her number crunching is helping us scale up as rapidly as possible.

Alex brings over two decades of experience in biotechnology, with a particular focus on industrial applications and innovation.

As CSO at Algenuity Ltd, Alex led in the development of the Chlorella Colours® plant-based food ingredient, taking it from a lab concept to commercial product. His expertise covers microbiology, molecular biology, fermentation, and more recently IP management and regulatory affairs.

Before Algenuity, Alex held various scientific R&D roles, including at Rothamsted Research and TMO Renewables Ltd., where he honed his skills in synthetic biology and bioprocess development. He is also an accomplished project manager, adept in Agile/Scrum methodologies, and has a proven track record in raising funds and building IP portfolios.

In his free time, Alex enjoys cooking, cycling and following the Seattle Seahawks!

With an integrated Masters degree in Biochemistry from the University of Bristol under her belt, Steph’s passion is applying the knowledge gained from her studies to her work at WinWin. Born in Glasgow, Steph is a huge fan of chocolate and, of course, long train journeys.

We love having Steph on the team as she’s super curious and always working on understanding our choc at a molecular level. She also makes a mean cheese toastie!

Knocking down doors and wearing out the shoe leather, Rich is responsible for getting our choc into as many companies and listed at as many stores as possible across the globe!

Rich brings a wealth of multi-channel Sales experience from his previous roles at Nutrabolt where he launched the sports nutrition and energy drink in retail; at Danone he launched the wholesale and food-to-go arm of the business; and finally, at Nature’s Bounty, he was responsible for selling vitamins and supplements to UK independents.

In his spare time, Rich loves taking his two year-old border terrier Toby on long walks, seeking out new London restaurants and cocktail bars and has recently discovered a love for darts!

Ollie’s journey started in the bakery, mastering sourdough and croissants through the art of lamination. From there, he moved into fine chocolate, spending three years at Paul A. Young before honing his skills in production at Rococo. Most recently, Ollie worked with Alain Ducasse in London, crafting Michelin-level chocolate and ice cream, a speciality indeed!

At Win-Win, Ollie brings that breadth of craft and precision to our cocoa-free chocolate, bridging tradition and innovation in every recipe.

Outside the kitchen, he’s a Tottenham fan (nobody’s perfect), with a passion for all things sport, a love of craft beer, and a serious appetite for London’s best restaurants. When he’s not eating, he’s writing—whether it’s recipes or sustainability pieces for a food charity.

Molly brings a baker’s precision and a chef’s creativity to the Win-Win kitchen. With a background in pizza, fermentation, and hydration wizardry, she knows how to make ingredients sing. Outside of the kitchen, she freelances in food styling and set design, where her eye for detail and organisational skills shine.

At Win-Win, Molly helps develop and showcase new recipes, making sure our cocoa-free chocolate performs just as beautifully in the oven as it does on the plate.

When she’s not in the test kitchen, you’ll probably find Molly training for her next marathon, cooking (always cooking), or enjoying a well-earned pint or two down the pub with friends.

Keeping everything ship shape and ensuring that everything is ticking over like clockwork in the busy R&D lab, Issac has a keen eye for organisation and developing new systems and processes to make everyone at Win-Win’s life as easy as possible i

Outside of the office, Isaac plays music in rock bands around London (pssst. bass guitar is his true passion!) and puts on DIY events including gigs and tasty supper clubs at his Hackney Wick-based home.