The future of chocolate is delicious, ethical & sustainable
Learn moreLABOUR
DEFORESTATION
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We’re the world’s first company to bring cocoa-free chocolate to market. Why? Mass-produced chocolate hides many dark secrets including deforestation, child labour and slavery.
We use cutting-edge science to convert abundant, affordable and sustainable ingredients into a delicious cocoa-free chocolate that snaps, tastes and melts just like conventional chocolate.
LABOUR
DEFORESTATION
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SUSTAINABLE
EMISSIONS
It all began back in 2020. With a DM. Which is probably how a lot of things start these days.
Ahrum is a former banker and management consultant who was inspired after her MBA at INSEAD to tackle food waste and sustainability. Looking for a partner to collaborate with on her next sustainability project, Ahrum reached out to her network and was put in touch with Dr Johnny. The rest, as they say, is history.
Dr Johnny is a leading global fermentation expert who grew up a stone’s throw from the world-famous Cadbury factory in Birmingham. Before founding Win-Win with Ahrum, Johnny used the insights from his PhD in Materials Science from the University of Oxford to help the world’s best bars and restaurants pioneer sustainable solutions.
THE TEAM MAKING THE IMPOSSIBLE DELICIOUSLY POSSIBLE
From Master Choc’latiers, to Food Scientists, and from Financiers to Operations, we’ve been busy building a team of experts (and chocoholics!) that has over four decades of chocolate and confectionery experience combined.
What’s more, we’ve amassed a ton of awards in the past couple of years! Think “Best Finished Product” at the International Confectionery Awards, “Most Innovative Sustainable Solution” at Food Ingredients Europe and “World’s 50 Most Impactful Companies to Work For” by Impact Fifty.
